UX • UI • PRODUCT DEVELOPMENT • USER RESEARCH • A/B TESTING • VISUAL DESIGN
YogaGlo is a subscription based yoga and meditation video platform firmly situated in the wellness space. As Director of UX + Design, I implemented and maintained design systems across multiple digital platforms as well as directed Product strategies for tests and features.
YOGAGLO: BRAND + MARKETING
CREATIVE DIRECTION • LANDING PAGES • EMAIL • SOCIAL
Startups require product designers who don't turn their nose up at building an email template or designing a promo page, and YogaGlo is no different. I happily busted those out while building a creative direction for our brand across multiple touchpoints, sensitive to growth and acquisition, informed by user research.
UX • UI • ORIGINAL ARTWORK
Acquired by Rover, Dog Vacay provides an alternative to boarding pets while owners are away by finding hosts that care for animals in their own home. I worked on the UX + UI of the messaging platform between host and owner, as well as the photo experience and sticker pack for sharing updates of pets.